Overwhelmingly, online consumers prefer green products over similar products that aren’t green. (Sounds like a toothpaste commercial, but it’s true!)
A brand new study shows that 83% of consumers will choose the greener of two products that are similar. Pretty compelling.
The…
An excellent post by Jason Fried on the inspiring Gary Vaynerchuk provides an analysis of what makes him successful. Well worth studying.
Hi gang,
So, I blew off work on Tuesday. I work for myself, so I didn’t have to get anyone’s permission or face any consequences. Of course, I still had to clear it with the boss at home because I was going out of town. She luckily saw the “I’m going to jump out…
I struck gold finding this blog packed with great information for those in online retail. (via)
A few examples:
Welcome Email Usability Tips for Online RetailersAn excellent and thorough analysis of the subscription practices of 118 of the largest etailers. (42% used HTML layouts, 15% offered incentives like free shipping on next order).
Registration Usability - 87 Registration […]
My previous post explained the importance of being an
enlightened entrepreneur and giving back to your community through your
business. You can use your email newsletters to announce to your customers
which charities and non-profit organizations are important to you. Today’s post
also…
Spam is defined as
unsolicited mass email to persons with whom you do not have a business
relationship or have not requested (confirmed or opted-in to) your mailing. In
2003, Congress passed the CAN-SPAM Act (Controlling the Assault of
Non-Solicited Pornography and Marketing) to establish…
Last time I explained the pros and cons of using images in
your email messages. Including high-quality images can have a dramatic effect
on the way customers perceive your business, but they need to be used
conservatively, as most email clients will block them from displaying unless
the…
Hi gang,
On March 3rd, eBay rolled out their spanking new search algorithm, called Best Match. eBay wants everybody to use Best Match, so eBay made BM the default search tool. BM is intended to help buyers to better find what they are looking for. BM tries to make…
KK has been on some kind of wicked roll with a couple must-read essays.
1,000 True FansThis mind-opening case for building a successful business by reaching the conceivable goal of having 1,000 true fans is at once exhilarating, motivating, and inspiring. I read it two weeks ago and I can’t stop thinking about it. He […]